The human mind can read things easily when it is seen commonly done. Black Print on White Backing is something that will always be used, until the end of time. So often used, because it is the easiest to read the words (the same goes for white font on black backing). Though it isn't catchy to the Psyche, it is simple and is used often for marketing techniques.
This is also true with logos. Black and white can be sophisticated and clean looking. Black and white can be seen as a strong design for marketing. The mind can read it quickly and easily.
No comments:
Post a Comment