White, purity, innocence, isn't that what society pins woman as? For most women that is what they want the world to see them as. there is also the fact that when they choose a product to by it looks clean and pure for them. their minds see a product using white as a base color and makes them double check the item they just saw.
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Pink, the color that is instantly associated to being "girly," because it is a warm, and soft color. Women find this color in their minds because of the way it react to their motherly instincts and due to this it is an excellent way for companies to draw them into their products.
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Purple, usually seen as a feminine color, but it is also considered royalty. women can relate to the color as power yet with a female touch. Most market though will not make it a dark purple but a tinted purple, so to seem soft and delicate for women minds to read.
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I agree major-ly with this! Seeing any of those colors I know I am definitely be attracted so. Purple I tend to stray towards.
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