the way colors are placed inside of the design moves the way your eyes see things also. It is commenly seen that a white of black is a the background and then i vibrant color such as red is used to make the item pop to the human eyes. Color can shift the eye from one part of the object to the other, which is how the item can market themselves.
simply by changing the value of the color moves the eye across the product. The mind subconsciously moves with the gradient because of the dark to light.
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